The Fashionable retail stores of
New York lie chiefly along
Broadway, between the St.
Nicholas Hotel and Thirty-fourth
street. A few are to be found in
the cross streets leading from
the great thoroughfare, and some
are in the Sixth avenue, but
Broadway almost monopolizes the
fashionable retail trade of the
city. All the large stores are
conducted on the same general
plan, the main object of which
is to secure the greatest
convenience and comfort for the
purchaser, and the greatest
dispatch and promptness on the
part of the employees. The
leading stores of the city have
an established reputation with
the citizens. They furnish a
better class of goods than can
be found elsewhere, and are the
most reasonable in their
prices.
Furthermore, the purchaser
may rely upon the assurances of
the salesman concerning the
goods. The salesmen in such
houses are not allowed to
represent anything as better
than it really is. This
certainty is worth a great deal
to the purchaser, who is often
incapable of judging
intelligently of his purchase.
The writer can assert, from
actual experience, that for the
same amount of money one can buy
at the first-class stores a
better article than is offered
in the so-called "cheap
stores."
Upon entering a first-class
dry-goods store in New York, a
stranger is impressed with the
order and system which prevail
throughout the whole
establishment. The heavy plate
glass door is opened for him by
a small boy in entering and
departing. If the weather be
stormy and the visitor has a wet
umbrella, he may leave it in
charge of the aforesaid boy, who
gives him a check for it. He can
reclaim it at any time by
presenting this check. As he
enters he is met at the door by
a well-dressed gentleman of easy
address, who politely inquires
what he wishes to purchase. Upon
stating his business, he is
promptly shown to the department
in which the desired articles
are kept, and the eye of the
conductor is never removed from
him until he has attracted the
attention of the clerk from whom
he makes his purchase. All this
is done, however, without
allowing him to see that he is
watched. This espionage is
necessary to guard against
robbery. The city merchants are
greatly annoyed, and are often
subjected to heavy loss, by
professional shoplifters, who
throng their stores. The
shoplifters do not constitute
the only thieves, however. Women
of respectable position, led on
by their mad passion for dress,
have been detected in taking
small but costly articles, such
as laces, handkerchiefs, etc.,
from some of the principal
houses. Such matters have
usually been "hushed
up" through the influence
of the friends of the offender.
The opportunities for theft
are very great in the city
stores. Hundreds of small
articles, many of them of
considerable value, lie within
easy reach of the customers, and
all the employees are obliged to
exert the greatest watchfulness.
Private detectives are employed
by the principal houses, and as
soon as a professional
shoplifter enters, he or she is
warned off the premises by the
detective, whose experience
enables him to recognize such
persons at a glance. A refusal
to profit by this warning is
followed by a summary arrest.
The salesmen are not allowed
to receive the pay for their
sales. They take the purchaser's
money, make a memorandum in
duplicate of the sale, and hand
both the papers and the money to
a small boy who takes it to the
cashier. If any change is due
the purchaser, the boy brings it
back. The articles are also
remeasured by the clerks who do
them up in parcels, to see if
the quantity is correct. The
purchase is then delivered to
the buyer, or sent to his
residence. Thus the house is
furnished with a check on all
dishonest salesmen, and at the
same time acquires accurate
knowledge of their labors in
their respective departments.
The small boys referred to
are called "Cash
boys," and are now a
necessity in a well regulated
establishment. Good, steady cash
boys are almost always in
demand. Intelligence commands a
premium in this department, and
a bright, well recommended lad
will generally be taken on
trial. He starts out with a
salary of $3 per week. If he
shows capacity, he is promoted
as rapidly as possible. The
highest salary paid to a cash
boy is $8 per week, but one who
earns this amount does not stay
long in this position. He is
soon made a salesman, and may
then go as high in the house as
his abilities will carry him.
These boys generally have a
bright and lively appearance.
Besides acting as cash boys,
they are sometimes sent on
errands, they attend the doors,
and do sundry other useful acts.
They are strictly watched, and
any improper conduct is punished
with an instantaneous dismissal.
They generally belong to
respectable families, and live
at home with their parents.
Many of them attend the night
schools after business hours,
and thus prepare for the great
life struggle which is before
them. Such boys are apt to do
well in the world. Many,
however, after being released
from the stores, imitate the
ways of the clerks and salesmen.
They affect a fastness which is
painful to see in boys so young.
They sport an abundance of
flashy jewelry, patronize the
cheap places of amusement, and
are seen in the low concert
saloons, and other vile dens of
the city. It is not difficult to
predict the future of these
boys.
The principal retail dry
goods stores of New York are
those of A.T. Stewart & Co.,
Lord & Taylor, Arnold,
Constable & Co., and James
McCreery & Co. The house of
A.T. Stewart & Co. is the
best known to persons visiting
the city. Indeed there are very
few Americans who have not heard
of and longed to visit"
Stewart's." It is, besides,
the largest and most complete
establishment of its kind in the
world. It occupies the entire
block bounded by Broadway,
Fourth avenue, Ninth and Tenth
streets. The principal front is
on Broadway, and the public
entrances are on that street and
on the Fourth avenue. The Ninth
street entrances are reserved
exclusively for the employees of
the house. Many persons speak of
the edifice as a "marble
palace," but this is
incorrect. It is constructed of
iron, in the style of arcade
upon arcade, and its fronts are
so thickly studded with windows
that they may be said to consist
almost entirely of glass.
It is five stories in
height above the street, and
above the fifth story there is
an interior attic not visible
from the sidewalk. Below the
street there is a basement and a
sub-cellar, so that the monster
building is really eight stories
in height. There is no attempt
at outward display, the fine
effect of the edifice being due
to its vast size and its
symmetry. The interior is as
simple. The floors are
uncarpeted, the shelves are
plain, as are the counters and
the customers' seats. The centre
of the building is occupied by a
large rotunda extending from the
ground floor to the roof. All
the upper floors are open around
this rotunda. Two flights of
massive stairs lead to the upper
floors, and there are three
handsome elevators for the use
of customers who do not care to
make the journey on foot. Three
other elevators on the Ninth
street side are used for
carrying goods. Each of the
floors covers an area of about
two acres, so that the whole
establishment, including the
cellar, occupies sixteen acres
of space.
The cellar contains coal bins
with a capacity of 500 tons.
Close by are eight Harrison
boilers of fifty horse power
each, used for operating the
steam engines and warming the
building with steam. There are
in all ten steam engines located
in this immense cellar. These
are used for running the
elevators, for working seven
steam pumps, for feeding the
boilers, and for forcing water
up to the top floor, which is
used as a laundry. In a certain
part of the cellar is located
the electrical battery, by means
of which the gas jets in the
building are lighted. Here are
also rooms for the storage of
goods.
The basement is
occupied by the Carpet-making
and Parcel departments. It is
the largest room in the world,
and is unbroken save by the
light pillars which support the
floors above. The Carpet-making
department is interesting. The
house deals largely in carpets,
and one is surprised at the
smallness of the force employed
down here. The carpets purchased
are cut, and the pieces matched
as they lie on the floor by
women. Then they are placed on a
wide table, forty feet long, and
are sewn together by a machine
worked by steam. This machine
moves along the edge of the
table, and the man operating it
rides on it. His only care is to
hold the parts to be sewn
perfectly even, and the machine
sews a seam of forty feet in
from three to five
minutes.
In the centre
of the basement floor is a space
about thirty feet square,
enclosed by counters. This is
the Parcel department. All
purchases to be sent to the
buyer pass through this
department, and these make up
about ninety per cent of the
day's business. The purchases
are sent here by the salesmen
with a ticket affixed to each,
stating the quantity and quality
of the article bought, the
amount paid, and the address of
the buyer. The goods are then
remeasured, and if an error has
been made either in favor of or
against the house, it is
rectified. The goods are
then made up in secure parcels,
each of which is plainly marked
with the address of the
purchaser. These parcels are
then turned over to the drivers
of the wagons used by the house
for delivering purchases. The
drivers are furnished with bills
for the amounts to be collected
on the parcels, and they are
held to a rigid accountability
for the delivery of every parcel
entrusted to them, and the
collection of all moneys due on
them.
The ground floor is the
principal salesroom. It is a
simple, but elegant apartment,
and its chief ornaments are the
goods for sale, which are
displayed in the most attractive
and tasteful manner. The room is
300 by 200 feet in size. It
contains 100 counters, with an
aggregate length of 5000 feet.
Behind these counters are low
shelves on which the goods are
kept. In the centre is the
immense rotunda, and at various
points are the little wooden
pens enclosed with lattice work
used by the cashiers. Each
article for sale has its
separate department, and there
are thirty ushers on duty to
direct purchasers where to find
the articles they seek. The
display of goods is magnificent,
and includes everything used for
the clothing of ladies and
children, either in the piece or
ready made. There is also a
department in which ladies and
children may have all their
clothing of every description
made to order.
The second
floor is used for the sale of
ready-made clothing, suits,
upholstery, etc., and the third
floor is the carpet salesroom.
The other floors are closed to
visitors, and are used as
workshops, laundries, etc. The
convenience of having all these
things, and in such great
variety, under one roof is very
great, and saves purchasers many
a weary walk through the city.
The immense capital employed by
Mr. Stewart, and his great
facilities of all kinds, enable
him to control the markets in
which he makes his purchases and
to buy on terms which render it
easy for him to undersell all
his competitors. The smaller
houses complain bitterly of
this, and declare that he is
ruining them. In spite of its
immense trade,
"Stewart's" is not the
most popular place in the city
with resident purchasers. The
salesmen have the reputation of
being rude and often insolent.
There can be no doubt that, were
specific complaints made, Mr.
Stewart would administer the
necessary punishment to the
offender without delay; but as
the offences complained of are
chiefly a lack of civility, few
care to complain.
The throng
of visitors and purchasers is
immense. They have been known to
reach the enormous number of
50,000 in a single day; but the
average is 15,000. Looking down
from one of the upper floors,
through the rotunda, one can
witness as busy and interesting
a scene as New York affords. All
kinds of people come here, from
the poor woman whose scanty garb
tells too plainly the story of
her poverty, to the wife of the
millionaire whose purchases
amount to a small fortune, and
all classes can be suited.
The
sales of the house average about
$60,000 per day, and have been
known to reach $87,000. The bulk
of the purchases is made between
noon and five o'clock. The
average daily sales of the
principal articles are as
follows: Silks $15,000; dress
goods, $6,000; muslins, $3000;
laces, $2000; shawls, $2500;
suits, $1000; calicoes, $1500;
velvets, $2000; gloves, $1000;
furs, $1000; hosiery, $600;
boys' clothing, $700; Yankee
notions, $600; embroideries,
$1000; carpets. As may be
supposed, the business of this
great house requires an army of
employees. The force consists of
1 general superintendent, 19
superintendents of departments,
9 cashiers, 25 book-keepers, 30
ushers, 55 porters, 200 cash
boys, 900 seamstresses,
working-women, laundresses,
etc., 320 salesmen and
saleswomen, and 150 salesmen and
others in the carpet department,
making a total of 1709 persons.
There
are other persons employed about
the establishment in various
capacities, and these, with the
extra help often employed, make
the aggregate frequently as much
as 2200 persons. The business of
the house opens at seven a.m.,
and closes at seven p.m. All the
employees have thirty minutes
allowed them for dinner. One
half of all are alternately
dismissed at six o'clock each
evening. All the employees, when
leaving, must pass through a
private door on Ninth street. On
each side of this door is a
detective of great experience,
whose business it is to see that
none of the employees carry away
with them any of the property of
the house. The discipline of the
establishment is very rigid, and
is enforced by a system of fines
and other penalties.
The
general management of the house
is entrusted to Mr. Tellur, the
General Superintendent, but Mr.
Stewart gives it his personal
supervision as well. He comes to
the store every morning at ten
o'clock precisely, and consults
with Mr. Tellur about the
business of the previous day,
and the wants of that just
opening. He goes through the
entire establishment, and
personally acquaints himself
with the exact condition of the
business. He knows everything
connected with the retail store,
and every detail of its
management receives his constant
supervision, and is conducted in
accordance with his
instructions. He remains here
about an hour and a half in the
morning, and returns at five
o'clock in the afternoon, and
spends half an hour more. The
rest of his working day is
passed at his lower store.
Lord
& Taylor rank next to
Stewart, and are a more popular
firm with residents than the
latter. They occupy a
magnificent iron building at the
corner of Broadway and Twentieth
street. It is one of the
finest and most picturesque
edifices in the city, and is
filled with a stock of goods
equal in costlines and superior
in taste to anything that can be
bought at Stewart's. On
"opening days," or
days when the merchants set out
their finest goods for the
inspection of the public, Lord
& Taylor generally carry off
the palm for the handsomest and
most tasteful display. The show
windows of this house are among
the sights of Broadway.
Two
blocks below, on the same side
of Broadway, is a row of
magnificent white marble stores.
The upper end, comprising about
one-third of the entire block,
is occupied by Messrs. Arnold,
Constable & Co., a popular
and wealthy house. They are
noted for the taste and general
excellence of their goods. James
McCreery & Co., at the
corner of Broadway and Eleventh
street, occupy a part of the
ground floor of the magnificent
edifice of the Methodist Book
Concern. They do not make as
extensive a display as their
competitors, but are well known
in the city for their rich and
elegant goods. The ball and
wedding dresses imported and
made by this house are among the
richest ever seen in New York.