Competitive prices, it is
frequently assumed, will in the
long run be fixed mainly by the
cost of production of that part
of the stock which is produced
at the greatest disadvantage.
Monopoly price, on the other
hand, is fixed at that point
which will secure to the
monopolist the greatest net
return. If greater return will
be secured by lowering the price
and increasing the sales, the
price will be lowered.
If the net returns will be
greater by increasing the price,
even though the number of sales
be lessened, that policy will be
adopted. In technical
discussions regarding prices,
the assumption is usually made
of either a regime of free
competition, or of what is
substantially monopoly. In a
practical discussion of the
effects of Trusts upon prices,
we must recognize that there may
be certain monopolistic powers
which may enable prices to be
raised somewhat above the
competitive rate, but which are
still not sufficient to enable
the Trust to fix prices entirely
regardless of a potential
competition. So, also, this
monopolistic power may vary in
degree in different industries
or in the same industry at
different times.
If the economics of industrial
combination spoken of before are
great, it is evident that
without lessening profits prices
of the finished product might be
placed somewhat lower than those
under the competitive regime, or
prices of the raw materials used
might be raised above those
prevailing under the competitive
regime without lessening
profits. We see, therefore, that
it is within the power of the
managers of the Trusts, provided
the Trust has been carefully
organized in an industry adapted
for combination to put prices
below the competitive rates in
order to drive out competitors,
and then if they have secured
monopolistic power thereby, to
put prices, within certain
limits at any rate, above
competitive rates.
Whatever may be the theoretic
possibilities, however, under
the Trust system, it is
essential to note what has in
fact been the result, inasmuch
as, in addition to the technical
economic powers that have been
suggested, the psychological
factors of public opinion, of
demands of laborers, of the
boldness of the managers, etc.,
may all enter into the problem
as factors in price
determination. Although the
Trusts have been in existence
for a considerable length of
time, it is still as yet
altogether too early to
determine what the ultimate
effect of the Trust upon prices
is to be. At the present time,
however, there are many
instances to show that in
individual cases, for short
periods of time at any rate, the
Trusts have actually lowered
prices below the former
competitive rates.
Likewise numerous instances can
be found of prices raised by the
Trusts above former competitive
rates. The surest way to test
the effect of the combination
upon prices is to determine the
margin of difference between the
cost of leading raw materials
used and of the finished
products. If an industry is
simple in its nature, so that
the raw material forms a large
part of the value of the
finished product, this test can
be made with comparative ease,
as, for example, in the case of
sugar refining, oil refining,
the manufacture of alcohol, etc.
Several industries were
subjected to this test by the
Industrial Commission, with the
general result that up to date
the influence of the Trust had
apparently been to raise the
margin between the price of the
raw material and that of the
finished product somewhat above
that obtained under the
competitive system.
This is a result which seems to
establish beyond all doubt the
fact that unless the cost of
manufacture had been
increased--a supposition clearly
contrary to the fact as claimed
by the Trust people
themselves--their profits must
have been materially increased;
and that the Trust had in
reality raised prices to
consumers, even though the
actual price of the finished
product may over a series of
years have fallen. On the other
hand, in certain instances, it
was shown that although this had
been the early experience and
the first result, showing
clearly a decided monopolistic
power on the part of the
combination, this margin had
later been lessened, apparently
under the pressure of potential,
if not of actual competition.
It is a fair assumption to make
that for the time being at any
rate, if the Trust secures
considerable monopolistic power,
it will place prices somewhat
above the competitive rates,
although in certain instances it
may possibly be true that the
saving in the cost of production
will enable the combination to
keep prices as low as would be
possible under the competitive
system, while still increasing
its profits. On the other hand,
it is also safe to conclude that
where the chief source of
monopolistic power is merely
that which is derived from great
capital or from a minor
association with some natural
monopoly, either actual
competition will eventually set
in or a potential competition
will appear so threatening that
prices in the long run will be
maintained at only a little
above--possibly not even at all
above--competitive rates.